Marketing with heart. Strategy with soul.
A growth and performance marketer who's spent 20 years building paid media, lifecycle, and full-funnel systems that convert, across e-commerce, healthcare, and education. I build the growth engine end to end, then run it on the numbers.
The Debutantes admissions engine, rebuilt.
I'm mid-build on a full rebuild: a new site, a new Klaviyo lifecycle, and funnels rebuilt end to end. Early returns are strong already, a 300% lift in leads and tours up 2× since December.
Peek inside the build ▾
Hi, I'm Sarah, and I've spent 20 years building the systems that make growth happen.
For 20 years I've turned marketing into systems: the funnels, paid-media programs, CRM, and lifecycle work that make growth repeatable instead of lucky. And I stay close enough to build it myself, not just diagram it.
That instinct comes from two places. My mom was an artist who sold at craft fairs; my dad was in software sales. Art and systems, in the same house from the start, and I inherited both.
Now I connect the dots between teams, technology, funnels, data, and customer experience so growth becomes easier to understand, measure, and scale. Trends change. Platforms shift. But the most valuable thing you can bring to a project is the truest version of yourself.
"That's the whole idea behind Beauty of Two: growth happens where two forces meet and start working as one."
Beauty of Two is my signature brand · the name behind both my product company and my growth consultancy.
Five times I’ve built the growth engine.
Click through the files. Each one the same way: the problem, the system I built, and what it produced.
I didn’t just study growth. I built a company on it.
The demand-gen, funnel, pricing, and retention playbook I sell is the one I live.
A 400% enrollment engine.
I’ve built the end-to-end growth engine before, in the real world, under pressure, and the numbers were outsized.
Enterprise growth, hands in the system.
I don’t just strategize at the enterprise level. I get into the feeds, the platforms, the data, and the dashboards myself.
Performance lead-gen in a regulated industry.
I can build the creative and scale paid acquisition across dozens of accounts at once, in a vertical where every word has to clear compliance.
Big-brand partnerships, beyond the ad buy.
I speak both sales and creative, which is how an ad buy becomes a partnership that renews.
A few things that never made the résumé.
Twenty years rarely fits on one page. A few of the side quests that shaped how I work, and how I get along with just about anyone.
I taught it at the community college
Cricut, Etsy, and ChatGPT classes for makers and small businesses, turning brand-new tools into things people could actually use.
Cricut workshops & a living-room AI class
Cricut classes at a local art studio, plus an AI class I hosted right out of my own home.
Fine dining, all over Chicagoland
Years waiting tables at some of Chicago's best restaurants. That kind of service instinct never really leaves you.
Freelance paid media on the side
Consulting and paid-media contracting for agencies, between, and often during, the full-time roles.
Substitute teacher, every grade
Held the room from kindergarten through seniors. Nothing sharpens adaptability and fast rapport quite like it.
Thousands of custom designs
Custom SVGs, sublimation, and cut files made to order, one customer request at a time.
…all while raising humans, the most important work there is.
Three ways I turn marketing into a system.
A quick look: the deeper playbooks live at my growth consultancy.
Growth Strategy & Funnels
Customer-journey mapping, funnel design, and the roadmap that connects teams, tech, and data into one growth system.
Paid Media & Performance
Paid search and paid social across Google, Meta & TikTok, planned and optimized for lead quality, CPL, and ROAS, not vanity metrics.
Lifecycle, CRM & Automation
Lifecycle and retention programs in Klaviyo, Salesforce & Mailchimp, plus AI-assisted automation that lets growth run without you.
Everything connects.
My consultancy, where growth systems meet human connection: brand, funnels, lifecycle, and creative working as one.
Shops, stars & a Cricut badge.
The stack I use to build and run growth programs.
How does all of this connect together? Let's find out.
Open to the right full-time role, and to the right consulting projects. Tell me what you're building.
One click and you’re in my inbox.
No forms, no fuss. This opens an email straight to me with the subject already written. I read and answer every one myself.
Email Sarah Michelle →