Marketing Coordinator FineHomebuilding.com Active Interest Media
Managed digital advertising for 20+ brand partners, often running 10–15 paid campaigns simultaneously across Meta, TikTok, and Google. Led strategy, reporting, and creative coordination for custom video, social, and lead gen campaigns—partnering closely with editorial, production, and ad ops teams.

A Strategic Marketing Role
At Active Interest Media, I worked as the Marketing Coordinator for Fine Homebuilding Magazine, one of the most respected names in the residential construction space. My mission? Help national brands connect with professional builders through smart, compelling campaigns that delivered real value.
The environment at Active Interest Media was fast-paced, operating more like an internal agency than a traditional publishing team. I worked remotely and reported directly to the ad sales team, managing cross-functional campaigns under tight deadlines. Fires popped up often, priorities shifted quickly, and urgency was part of the rhythm. I became skilled at pivoting, communicating clearly, and making sure no detail was missed. Active Interest Media had acquired Taunton Press—Fine Homebuilding’s longtime publisher—just a few months before I joined, so many team members were still adjusting to new systems and processes. As part of the team adapting to the transition, I helped shape new workflows, collaborated cross-functionally, and found creative solutions without a formal playbook.

I wasn’t just overseeing projects. I was deep in the execution.
I built out ad placements, tracked creative assets, managed timelines in Trello, and pulled reports to track performance. I worked side by side with sales, editorial, production, and external partners to keep things moving.
One of my proudest accomplishments? Rebuilding our 50+ page Media Kit from scratch when no editable files could be found. I found a workaround, pieced it together in InDesign Beta, and launched the entire asset set ahead of schedule.
Some of the campaign partners I supported include Loctite, GE, Trex, Humboldt Sawmill, and Weyerhaeuser. We ran campaign-targeted initiatives for builders and architects across Meta, Google, YouTube, and TikTok. We also ran webinars, whitepapers, and social campaigns for all sorts of integrated brand programs.

I used Trello, SharePoint, Slack, Canva, Adobe Creative Suite, Meta Ads Manager, TikTok Ads Manager, Google Analytics, and Excel almost daily.
While the projects were exciting and the tools ever-changing, what left the biggest mark was working for one of the best bosses I’ve ever had. Kelly had an unmatched eye for detail and taught me that great marketing doesn’t just live in big ideas. It lives in the tiniest edits, the overlooked corners, and the way you show up for your team. She made me sharper, scrappier, and more strategic. I walked away not just with new tools but with a new standard for how I work, lead, and collaborate. Especially when things get messy.
