Beauty of Two LLC
Founder & Digital Designer
Beauty of Two started as a passion project and grew into a thriving digital design business with over 50,000 products sold. I create SVGs and PNGs for Cricut lovers and makers around the world, with each design made to inspire creativity. I’m proud to be a Cricut Contributing Artist, with select designs featured in Cricut Design Space. Every part of this business, from product creation to customer care and marketing, is powered by me.
From Curiosity to 50,000 Sales:
How I Built a Digital Design Brand While Raising Two Kids and Working Full Time.
When people ask how I found the courage to start Beauty of Two LLC back in 2018, I tell them the truth.
I didn’t have courage.
I had curiosity.
At the time, I was a new mom, working full-time, and deeply in love with design. I saw creators selling their digital crafting files online and wondered, Could I do that too? I had no idea where to start, but I learn best by doing. So I read Etsy’s policies, researched what was trending, and by the end of the weekend, I had my first product listed.
My dad bought that first design (yes, I cried).
Then someone in a small town in Switzerland bought another.
I Googled the town and just sat there, stunned that something I created had made its way across the world.
That spark never went away.
What started as curiosity became a real business.
Over the years, I built two digital design shops and grew a loyal customer base, eventually scaling to over 50,000 sales. I became a Cricut Contributing Artist, had my designs featured inside Cricut Design Space, and mastered more than just design—I learned how to market and scale a brand from scratch.
Here’s what that looked like behind the scenes:
Product Creation & Branding: I designed thousands of digital products using Adobe Creative Suite, Procreate, and Canva, always focused on originality and a recognizable brand style.
SEO & Marketing Strategy: I implemented keyword-rich SEO, launched social campaigns, and built out email marketing flows that kept customers coming back.
Customer Experience: I prioritized fast, thoughtful communication and built trust through transparency and service. My reviews consistently reflect that.
Platform Expertise: I sold across Etsy and independent marketplaces, adapting to platform algorithm changes, trends, and consumer behavior.
But here’s something else I learned:
You can be ambitious and crave stability.
I still love having a full-time job. It gives me the structure, collaboration, and strategic challenges I thrive on. Being a full-time entrepreneur is incredibly hard. Especially with kids. Especially with life. I deeply admire those who do it.
For me, Beauty of Two is my creative sandbox.
It’s where I explore new trends, test new offers, and stay rooted in creative joy.
It also helped me practice something that’s essential right now:
Putting myself out there.
When you’re job searching, launching something new, or applying for a dream opportunity, it helps to have lived through the discomfort before. I’ve navigated the unknown. I’ve worked through slow seasons, tech changes, and burnout. And every time, I’ve learned how to keep going. So if you’re thinking about starting something…
I hope this gives you permission to try.
